Buffalo, New York
Ridiculously good hummus deserves ridiculously good advertising and that's exactly what we created for Ithaca to celebrate their buffalo ranch hummus in Western New York. A hummus that tastes like the sauce you just dipped your wings in? And it’s totally plant-based, gluten and dairy free, with only understandable ingredients and no yucky stuff? Pretty ridiculous. Ithaca doesn’t compromise taste for easy, and that’s something that the fine folks of Buffalo could get behind. (even if ranch is blasphemous 😉)
Kaz Audio created a trap-inspired jingle that was played all over Western New York and Jay Sprogell jumped in to provide some over-the-top, craveable social content.