Ithaca Salsa

Location :

United States

Client :

Ithaca Hummus

Product Development

Ithaca Hummus loves a dip. Foods so bold, the entire category is a verb—they need a chip chaperone to your taste buds. So why stop at hummus? Introducing Ithaca Fire Roasted Salsa. A new era in their dip dedication, using a signature cold pressed process to lock in all the bold, fresh flavor you've come to expect from everything Ithaca, now fashioned in fiery roasted tomato goodness. #dipgang4life

ACB helped develop this product expansion from concept to packaging design and photography direction. Photography by Tracie Davis.

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